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As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting - and misunderstood - business opportunities available right now. For whatever reason, LinkedIn can't seem to shake the notion that it's "only" a place to find a job or hire a new employee. But as I've learned spending 48 straight months selling products and services on the site, LinkedIn is one of the biggest (and best) opportunities online right now for you to generate oodles of sales leads, add new clients and land new business.

Whether you're playing with sticks in the backyard or building a Twitter presence, the old adage "it’s all fun and games until someone loses an eye" couldn't be more true. Oh yes dear readers, don't fool yourselves. Social media marketing may seem relatively harmless and quaint, but there are oh so many ways it can all go wrong. If we’re being honest this is arguably the case for anyone in a customer-facing role, but the faceless and large-scale nature of social media makes it a touch easier to go sideways without realizing it. Given how easy it can be to become the next social media fail story, let’s educate ourselves about how NOT to behave on social media. Because no one wants to be the next Amy’s Baking Company.